Rocky Essay - 752 Words

In 1985, a movie was made that displayed the attitudes and fears that Americans had of the former Soviet Union. Although the movie had some flaws, it did closely represent the feelings of the era that was depicted. This paper intends to analyze and give the proper credit that this movie and its actors deserve. East meets West when Rocky takes on a vicious Soviet fighter who literally killed his last opponent! Sylvester Stallone writes, directs, and stars in this war between nations in which the only battle is fought in a boxing ring. Rocky must defend his honor, his friend, and America itself. Rocky proudly holds the world heavyweight boxing championship, but a new challenger has stepped forward: Drago (Dolph Lundgren), a six-foot†¦show more content†¦According to Soviet sports training books I have read, the kinds of training depicted in the movie may very well be accurate. There are only two things that may be a stretch: The first is the use of sparring partners by Drago. The movie depicts Drago pummeling every one of his partners, sending them to the canvas spitting up blood. This, of course, doesn’t happen in real life, sparring partners are partners not punching bags. The second thing about Dragos training that is questionable is his use of steroids in the movie. Contrary to popular belief, this was not a wide spread practice and, in fact, it was condemned by the government. Any athlete who was caught doing steroids, or any coach who distributed them, were eliminated from the sports program. Soviet scientists and trainers knew that the use of steroids only provided a quick boost in strength, and that continued use of them would cause extensive injuries to the athlete. In short, the athlete would be injured so much that he would have been able to train harder and achieve maximum performance without the drugs. In the movies defense though, the scene is relevant in the context that we all thought the Soviets were taking superior drugs thus adding to our fear of them. This movie definitely displayed our thoughts and emotions dealing with the Cold War, right up to the very end. Our sentiments were captured exactly when after theShow MoreRelatedRocky : A Rocky Training Montage1344 Words   |  6 Pagesmemorable scenes, but few are as iconic as a Rocky training montage. The horns from the montage’s music blast a feeling of triumph as you watch the fictional character, Rocky Balboa, train. The emotions from this scene can make the laziest person feel like they can run ten miles without the feeling of fatigue. Rocky is a series of six movies about a fictional boxer named Rocky Balboa, played by Sylvester Stallone, and the triumphs of his boxing career. Rocky has an exhilarating boxing match as an underdogRead MoreThe Mountains Of The Rocky Mountains1063 Words   |  5 PagesThe Rocky Mountains, also known as the Rockies, extends for some 3,000 miles (4,800 km), that covers land in two North American countries! With a distance of 3,000 miles, t he Rockies must have a variety of physical features and landscapes that makes it an attractive area to tour and explore. However, all of the human interest in this mountain range could come at a devastating cost. Disturbances such as resource extraction, tourism/settlement, and farming in the Rocky Mountain region must cease becauseRead MoreSummary of the Movie: Rocky Balboa526 Words   |  2 Pages Rocky Balboa is a struggling boxer trying to make the big time, working as a debt collector making very little money. When heavyweight champion Apollo Creed visits Philadelphia, his managers want to set up a match between Creed and a struggling boxer, promoting the fight as a chance for a nobody to become a somebody (Rocky). The match is supposed to be easily won by Creed, but Rocky sees this as his only chance to become big time. John G. Avildens Rocky (1976) tells an inspirational storyRead MoreThe American Rocky and the Russian Machine Drago739 Words   |  3 PagesThat American à ¢â‚¬Å"Rocky† is the antithesis of the Russian machine Drago. When I am done with him, his face will be crenelated. It was a given that the fight promoters would always try to embellish a fight, but this fight needed no extra promotion or incentive to come. The whole world would be watching. I have laud Rocky for his story. He came from nothing and now is here with one of the most powerful men in the world. With all of Russia counting on me, and all of America counting on Rocky, I knew the matchRead MoreMountain Ranges of North America: The Rocky Mountains1839 Words   |  8 PagesThe Rocky Mountains are an incredible mountain range located in North America in the Western Hemisphere. The mountain range stretches from northern Colorado and into southwestern Canada. It is home to a diverse ecosystem, both geographically and biologically and is revered as a monumental landform worldwide. The geologic history of the Rocky Mountains has come about as an aggregation of millions of years. Briefly speaking, the formation of the Rockies transpired from hundreds and millions of yearsRead MoreThe Rocky Horror Picture Show860 Words   |  3 Pages The Rocky Horror Picture Show is one of the most popular movies of all times. It’s reach spreads across generations and countries. At first glance Rocky Horror, as it is commonly referred to, can seem like a crude movie that’s sole purpose is to shock the audience with it’s foul language and sexual content. This is not the case; Rocky Horror brings attention to the gender roles placed on women and men in society. This message is still important today because more than ever women and men feelRead MoreSex, Adultery, and Rocky in Rocky Horror Picture Show606 Words   |  2 PagesEven with its age Rocky Horror Picture Show still portrays fornication, infidelity, and fitting in. People are usually drawn in by a family connection and their thirst for curiosity conveyed up by the name of the show alone. Majority of people who attend the shows find themselves in a place where they feel that they belong. People who normally get called â€Å"freaks† go see Rocky because it is a place where they are no longer considered such heinous things. The people who attend the show have a specificRead MoreThe Rocky Horror Picture Show1989 Words   |  8 Pagesâ€Å"The Rocky Horror Picture Show is not so much a movie as more of a long-running social phenomenon† (Ebert). The interpretation of the film, The Rocky Horror Picture Show, which was produced in 1975, opens the curtains to the cross on top of a church after being introduced to the characters by the huge, bright red lips. Promptly after the introduction the camera moves in a sensational gesture towards a just married couple that is walking to the front of the church with their wedding guests, carryingRead MorePostmodernism Of The Rocky Horror Picture Show1065 Words   |  5 Pages Sink 1 Daniel Sink Foster ENG 195 1 November 2016 Postmodernism of The Rocky Horror Picture Show (1975) The Rocky Horror Picture Show , directed by Jim Chapman, is a campy comedy musical set in a horror and science fiction themed castle in which sexuality and hilarity run rampant. The film, closely based on a stage production, hit theaters in 1975 and continued to rule the midnight film scene, becoming a cult-classic. By using homage and allusion to science fiction and horror B-filmsRead More The Causitive Agent of Rocky Mountain Spotted Fever Essay1376 Words   |  6 PagesThe Causitive Agent of Rocky Mountain Spotted Fever The Bacteria Rickettsia rickettsii is the small, aerobic gram-negative bacterium that is the cause Rocky Mountain spotted fever in humans (and other vertebrates). They are obligate, intracellular bacteria that range in size form 0.2x0.5  µm to 0.3x2.0 µm. Rickettsia belong to the phylum alpha-protobacteria, which are capable of growing in low levels of nutrients, and have a long generation time relative to other gram negative bacteria such

Chapter Review Questions Free Essays

There are several different meanings to Web server. There is e-mail server. E-mail server handles incoming and outgoing e-mail and manages e-mail activity. We will write a custom essay sample on Chapter Review Questions or any similar topic only for you Order Now Another type of Web server Is database server. The server computer on which database management software runs is database server. The computer in which a company runs its accounting and inventory software is called transaction server. These are all different types of computer hardware and software that may be found In electronic commerce operations. Our company utilizes each different Web server names mentioned above. If the company computers are down we contact our IT Department so they can analyze what part of the server has failed. 6. The difference between client-level and server-level e-mail filtering is basically one Is managed on an Individual users’ computer and one Is managed on a mall server of a company and/or an individual’s computer. Spam can get through one filter but be trapped by another filter even though both client-level and server-level are utilized. Both filtering systems Identify black lists and white lists. Which are common basic content-filtering techniques. A black list spam filter can be implemented at the individual, organization, or ISP level. Some companies review a black list, such as Spam and Open Relay Blocking System to Identify spammed. However. The black list spammed change their e-mail servers, making it difficult for businesses to keep up. The white list spam filter is examined by From addresses and compares them too list of known sender addresses. This filter Is usually applied at the Individual user level. The drawback of using this filer is that sometimes it will not recognize an address ND will reject the email or place in a separate folder to review at a later time. Our company utilizes both client-level and server-level e-mail filtering to protect proprietary information. Exercise 1. ALEX – Phonologic Exchange is a company that supports Apache Web server software. The company will provide technical support and has a support team that will provide: Research and Recommendations, Configure and usage, and Troubleshooting and bugs. Phonologic gives you one number to call for all your support needs. The company will automatically give you 2417 product support hotlist and developer support. You can customize the services you need with Penology. The company allows for you to customize your support needs by offering different packages: Silver, Gold Platinum. The company will give you support whether the problem originated or as a result of complex Interactions between software. As well the company has front line support experts on Apache Web Server to answer questions and pinpoint the source of the problem. ALEX also offers Apache toy 2 to assist you. IBM Support for Apache Greenroom is another company that offers support. IBM offers expert technical support from the Apache Software Foundation. The companies key benefits include: Multiple Support Options, You can choose from entry or enhanced support, Direct Leakage to the Apache community, thus ensuring that IBM will contribute all bug fixes and ensure new features are added, and offer value-added products. The IBM site lists the system requirements should you choose to use their product. If you choose to purchase the entry level support the cost is $1,090 for 12 months of support. The IBM site is very basic and doesn’t give a great deal of product information for Apache. However, the site does cross sell other products and services that IBM offers. How to cite Chapter Review Questions, Papers

Mergers and Acquisitions (M&A) Literature Review

Question: Discuss about the Mergers and Acquisitions (MA) Literature Review. Answer: Introduction A merger results from 2 distinct companies combining forces for the creation of novel, joint organization. Acquisition results from takeover of a single firm by another company. No new company results from acquisition instead smaller one is usually eaten and halts to exist with its assets converted to part of larger firm. Lawfully, a merger needs 2 firms to consolidate into a novel one with novel possession and structure for management. Acquisition occurs legally where one firm takes over every operational management decisions of another. The projected difference is whether the purchase is hostile (acquisition) or friendly (merger) (Friedman et al., 2016). Mergers and Acquisition (MA) refers to buying; selling as well as combining of diverse companies which can assist a growing firm in a particular industry quickly without having to establish another business entity. Exploiting economies of scale and scope traditionally or taking an advantage of the imperfections in the market has remained a dominant mechanism through which firms gain competitive advantage. The roles played by non-profit sector is also playing substantial player in the South Africa economy. The non-profit sector is a significant player in local economies (Swilling Russel, 2002). Nevertheless, as economies increasingly become extremely integrated as a result of globalization forces, there is increasing realization that such mechanisms of competition provide restrained profitability for the companies. Accordingly, MA have become increasingly prominent as firms pursue higher returns along with dominant market position in the international market. MA provides conduits via which expertise, products and technology are acquired. Over the previous 2 decades, MA have shifted to being global phenomenon as well as profound strategic choice for the firms growth along with enlargement. Even though MAs popularity is on a steady rise, surprisingly, performance of MA has never been satisfactory. Available literature on MA indicates that 2/3 of large MA deals fall short of creating the value for the stakeholders. MA fail to meet the expected goals as the literature has pointed it out that MA failure rate range between 55-and 70%. Such failed MA constitute a waste of both financial and human resources. Provided the prominence of this alternative, string need is inevitable to learn the manner through which MA can be managed better to ensure they are more successful. Several research have been quick to highlight various reasons for the above noted poor MAs performance (Von Kalinowski et al., 2016). Specifically, the literature asserts that lack of strategic fit as well as poor management of integrative process seem to be the principal cause of unsatisfactory MAs performance. The obviously observable elements that trigger poor performance include finance, legal and stock market issues. These issues have been identified as salient causes and most sensitive parts for MA. As a result of escalating failure rates of MA, both business analysts along with researcher have recognized that bad performance of MA does not solely has its origin in financial and operational matters or other legal conflicts. Studies have subsequently been sub-divided to scrutinize cultural and human elements of MA. The outcome indicated that the salient problem is never financial but deficiency of intercultural synergy between the organizations. The issues relating to organizational culture establish communication breakdown. Thus, acting as a barricade for the successful integration of the 2 organizations. The financial and supplementary strategic benefits anticipated from MA are undermined by increasing cultural conflicts. Organizations that speak to cultural issues effectively in the course of MA have experienced satisfactory outcomes vis--vis organization neglecting this critical aspect. Accordingly, it is inevitable to consider cultural issues as crucial in the course of MA and speak to the effectively. Cultural issues are, therefore, potential threats for the MAs success. It has been highlighted that cultural issues remain the foremost among every other likely causes affecting the MAs performance. The cultural issues have direct influence on MAs performance and hence, a main driver and threat to MA at the same time. Growth remains key aspect of the success of an organization. It stays as something for which various companies strive for in their operations. It is a shared noted observation that small firms wish to expand big and big and firms wish to grow bigger. In fact, companies must grow and the rationale being this wish remains alike across the organization. Nevertheless, distinct companies embrace diverse strategies for same purposes. The foremost suitable strategy is that which supports the progressive movement of the company towards the achievement of its projected goalmouth. The eventual objective of many firms is profit, thus, whichever strategy is embraced including MA, profits stays at the heart. For example such business like Efficient Group has concluded 2 acquisitions linked to Vital Consult Wealth Management and Vital Consult National Holdings while Adcock Ingram is also ready to acquire Virtual logistics. Despite growth being regarded as one of the critical points of references or measures of business success by analysts, it has as well been mandated by investors. Nevertheless, researchers have fronted arguments that despite, growth being necessary for companies, each growth strategy is never successful with regards to the creation of value (Saunders Cornett, 2014). Not all strategies for growth add value, which might culminate to an enhanced performance of the firm. It has also been argued that it the long lung basis performance of the company which determines the growth strategy sustainability implemented initially. Firms select growth strategies that are best suitable to them in market and competitors framework. The best strategy for growth differs on the basis of market as well as nature of the business (Holburn Vanden Bergh, 2014). MA are influenced severely by issues relating to organizational culture as witnessed in various studies conducted on culture and people as drivers of failure of merger and acquisition. The outcomes have indicated that about 65% of failed MA are as a result of cultural along with people issues. Intercultural variations cause communication breakdown that influence the productivity of the entire organization (Phillips Zhdanov, 2013). The above course of reasoning has been backed by other scholars who have suggested that incompatibility of cultures stays top of the causes of MA collapse. Scholars have regarded cultural issues as reason for bad success rates and subsequently posited that financial benefits anticipated by the firms from MA remain often unrealized due to incompatibility of organizational cultures of the organization that merge (Cartwright Cooper, 2014). The deficiency of intercultural synergy remains at the heart of failures of MA. Cultural fit remains as significant as structural fit in the examination and evaluation of prospective partners (Boschma Hartog, 2014). Poor cultural fit is attributable to failure of various MA that seemed to be appropriate strategic affiliates. Firms can only be successfully integrated in case of a cultural compatibility between the two affiliates. Cultural incompatibility remains consistently ranked as the single most known obstacle to MAs success. There has been five major merger waves occurring in patters. These are times of intense merger undertakings that have been succeeded by the intervening times of fewer mergers. MA specialist and historians have recognized 5 merger waves in history of US. The waves have occurred between 1897 to 1907, 1916 to 1929, 1965 to 1969, 1981 to 1989 and finally 1993 to 2000. These waves have been executed for both short-and long term financial gains. The 1993 to 2000 major stressed on long term business strategies (Swilling Russel, 2002). References Boschma, R., Hartog, M. (2014). Merger and acquisition activity as driver of spatial clustering: The spatial evolution of the Dutch banking industry, 18501993. Economic Geography, 90(3), 247-266. Cartwright, S., Cooper, C. L. (2014). Mergers and acquisitions: The human factor. Butterworth-Heinemann. Friedman, Y., Carmeli, A., Tishler, A., Shimizu, K. (2016). Untangling micro-behavioral sources of failure in mergers and acquisitions: a theoretical integration and extension. The International Journal of Human Resource Management, 27(20), 2339-2369. Holburn, G. L., Vanden Bergh, R. G. (2014). Integrated market and nonmarket strategies: Political campaign contributions around merger and acquisition events in the energy sector. Strategic Management Journal, 35(3), 450-460. Phillips, G. M., Zhdanov, A. (2013). RD and the Incentives from Merger and Acquisition Activity. Review of Financial Studies, 26(1), 34-78. Saunders, A., Cornett, M. M. (2014). Financial institutions management. McGraw-Hill Education,. Swilling, M., Russel, B. (2002). Scope and Size of the Non-Profit Sector in South Africa. Centre for Civil Society. Durban. Online verfgbar unter https://www. sustainabilityinstitute. net/newsdocs/documentdownloads/doc_download/227-scope-and-size-of-the-non-profit-sector-in-southafrica, zuletzt geprft am, 2, 2013. Von Kalinowski, J. O., Sullivan, P., McGuirl, M., Folsom, R., Fine, F. (2016). Determining Legality and Defenses (Vol. 2). Antitrust Laws and Trade Regulation, Second Edition.

Integrated strategic human resource management

Introduction Recruitment and selection process enacted by an organization determines the profitability and sustainability of the firm. Mainly, recruitment and selection is done to replace an employee, to fill a new position, or to instill change in the corporate culture (Banfield Kay, 2008, p.68). Indeed, recruitment approaches in a firm influence the kind of human resource in a firm. Selection entails matching the workforce and specific jobs; thus, fair and accurate assessment of applicant’s strengths and weaknesses is done in the selection process.Advertising We will write a custom essay sample on Integrated strategic human resource management specifically for you for only $16.05 $11/page Learn More According to Roberts (1997, p.4), â€Å"effective selection processes entails clear and precise specification, effective use of multiple techniques, elimination of redundant processes, measurement and evaluation and continuous improvement.† A quinas (2005, p. 361) on his part states that, â€Å"recruitment is a process of searching, stimulating and encouraging prospective employees to apply for a specific job in an organization.† Human resource managers can use either external recruitment methods or internal recruitment or both to fill positions in their organizations. Generally, recruitment and selection process is expensive, thus HR managers should ensure they obtain the right candidates for a specific job in order to avoid high turnover. According to Lashley and Lincoln (2003), the recruitment and selection approach varies depending on the type of employee required, organizational strategies, and human resource policies. An organization having a diverse workforce is able to benefit from skills from the diverse group. Additionally, the firms recognize the need of getting workers who can fit in the prevailing organizational culture. Therefore, Human resource Management not only seeks professional competency, but also personality attributes. Notably, selection in Sofinsco is not only based on the applicants’ involvement, training, and skills, but also on their personality and their approval of the firm’s values. Further, HR teams integrate equity and diversity during all stages of recruitment and selection. This paper will analyze the importance of different recruitment and selection approaches, equity, and diversity in relation to Sofinsco. Moreover, the significance of integrated approach to recruitment and selection in attainment of business goals is also discussed. Importance of different approaches to recruitment and selection approaches Internal recruitment method Internal recruitment involves filling positions by recruiting employees within the organization. Moreover, this approach simplifies and hastens the recruitment process especially for high level jobs. This is primarily due to the fact that the HR team is aware of the strengths and weaknesses of the candidates.Adv ertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Internal recruitment is carried out through direct appointment or promotion by management, a lateral transfer of an employee from one department to another or internal advertising (Nankervis, Compton Morrissey, 2009, p.48). Generally, internal recruitment is cost effective as it eliminates the cost of external advertising and sourcing (Brewster, Mayrhofer Morley, 2005, p.48). Internal recruitment is important as it boosts morale of employees to improve their performance in order to get a promotion. Therefore, internal recruitment acts as a reward system. Moreover, the employees are motivated to enhance their skills and competencies, the result of which is the evolvement in the firm. In this case, Sofinsco mainly focuses on internal labor market after realizing that, internal candidates are familiar with the firm’s corporate culture henc e they do not require adaption or integration period. Thus, internal recruitment is necessary in replacing supervisor positions in order to minimize instability that can be caused by abrupt changes. Importantly, HR teams that use internal recruitment method have an effective appraisal system to facilitate selection of eligible candidates. Whenever firms recruit internally, only entry-level vacancies are filled by external candidates, thus preventing experimenting high positions with new employees (Grobler Warnich, 2005, p.171). Through lateral transfers, employees are granted skill development opportunities and subsequent promotion. Importantly, internal recruitment helps in employees’ retention since the employee can see a future and advancement opportunity in the organization (Nankervis, Compton Morrissey, 2009, p.48). Besides, it is easier to assess internal candidates compared with external candidates, hence reducing selection or placement errors. Additionally, internal recruitment is used in conjunction with firm’s succession plan. However, internal recruitment does not meet the need of a firm’s human resource needs most of the times, hence there need to recruit from outside. Indeed, Sofinsco is compelled to employ two hundred new employees yearly in spite of its focus on internal market. Similarly, internal recruitment can attract unqualified employees since the scope of candidates is limited (Aquinas, 2005, p.363). Additionally, unsuccessful applicants’ morale and work performance can be affected negatively, or discontent can be bred if fair selection is compromised. Further, internal recruitment can cause instability, and increase operational costs due to constant movement of staff, subsequently; it affects the overall firm’s performance (Banfield Kay, 2008, p.73).Advertising We will write a custom essay sample on Integrated strategic human resource management specifically for you for only $16.05 $11 /page Learn More External recruitment method External recruitment refers to recruiting employees from outside the organization. Methods used in external recruitment include direct application, employees’ referrals, campus recruiting, and through employment agencies (Grobler Warnich, 2005, p. 175). External recruitment is very significant as it prevents disgruntlement and infighting caused by internal recruitment. Similarly, internal labor market may not provide all needs of human resource, thus necessitating external recruitment. Moreover, this method averts promotion of employees whose level of competence inhibits them from performing effectively. Nevertheless, firms benefit from new perspectives and ideas from new employees, hence promoting the firm’s competitive edge (McNaughton, Carlson Dietz, 1992, p.105). In addition, firms’ productivity is improved due to internal competition created by external recruitment. Besides, external recruitment aids management to restructure their firm, as it is a fast method of changing corporate culture. Another benefit is that the quality of the workforce is improved through injection of new talent and skills from new employees (Aquinas, 2005, p.366). Additionally, through external recruitment, firms are able to source highly qualified and experienced employees, therefore eliminating cost of training. Further, the experienced workforce facilitates in improving productivity and performance of an organization. Despite the positive aspects, external recruitment has its own demerits. First, it denies employees career development and advancement hence reduce employees morale and productivity (Aquinas, 2005, p.367). Moreover, selection and recruitment errors occur more frequently since the HR teams do not have adequate time to assess external candidates. Further, there is uncertainty whether new employees will fit in the prevailing corporate culture. Additionally, there is increased transitio n and adjustment period (Grobler Warnich, 2005, p. 170). Equality and diversity in recruitment and selection process It is essential for recruiting teams to maintain equality and diversity principles at all stages of recruitment and selection (Wilson, 2005, p.258). Thus, the guiding factors during selections should be job specifications, suitability, and ability of a candidate to perform the outlined duties.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through upholding equity and diversity in the recruitment and selection process, a firm is able to benefit from increased global competitiveness and productivity. Equality and diversity plays a vital role in driving a firm towards attainment of competitive advantage in spite of tightly contested international market. Moreover, the firm will be able to attract and retain the most qualified employees in the labor market. Equality and diversity are also significant in a company that looks forward to maintain its good record, and in the process attract and retain customers for company’s sustainability. Further, a firm can enhances its corporate reputation and hence profitability. In some instances, an organization can be sued if an applicant has solid grounds of discriminations during selection, in addition to an organization’s reputation being tarnished and loss of money in the lawsuits (Williams, 2005, p.7). Further, by having a diversified workforce, the firm is in a po sition to identify the diverse needs of its customers. Finally, continued development of staff will be vital for improved and efficient performance. Integrated approach of recruitment and selection Primarily, organizational development and growth commences with  an integrated approach to recruitment and selection. Basically, integrated approach to recruitment and selection produces substantially valuable HR decisions. The integrated approach implies a continuous supply chain, i.e. development and training of potential candidates, deployment of employees to specific jobs. Moreover, integrated approach is appropriate in the rapidly changing economic market. By implementing an integrated approach to recruitment and selection, Sofinsco will become the employer of choice. Similarly, procedures for recruitment and selection are more accurate and less susceptible to bias and distortion in integrated approach technique (Jirasinghe Lyons, p.10). Further, the organizations need to incorpor ate training or mentorship programs where new employees are trained by experienced workforce. Additionally, the firm’s recruitment policy should reflect all diverse needs of the organization. Since recruitment is a continuous process in any organization, solid plans should be enacted to facilitate selection and recruitment (Pynes, 2008, p.118). Conclusion The purpose of selection is to match employees to specific jobs which they can do effectively. Banfield and Kay (2008) note that, it is important to make correct recruitment and selection decisions as employment decisions affect quality of the workforce. In addition, the process of correcting hiring mistakes is difficult due to employment rights. It is paramount to get recruitment and selection decision right since wrong decisions can affect a firm’s productivity, and wrong decisions are costly to correct. HR can recruit internally (from within the organization) or externally (from people outside the organization). HR derives benefit from internal recruitment due to motivated personnel who perceive opportunity of career development in the firm. Additionally, internal recruitment reduces the costs of external advertisement and duration of recruitment process. Importantly, there are few chances of recruitment errors since management is familiar with the capabilities of candidates. Further, internal recruitment ensures stability and avoids difficulties associated with transition. On the other hand, external recruitment provides a wide scope of candidates where a qualified and experienced employee can be sourced. Moreover, the method improves productivity of an organization due to improved quality in the workforce. Similarly, external recruitment promotes internal competition among the employees hence the improved bottom line. Equality and diversity is essential in recruitment and selection process since it promotes the firm’s reputation. Thus, a firm is able to attract and retain the top qua lity of personnel who would greatly enhance the firm’s competitiveness. Finally, organizational development and growth commences with  an integrated approach to recruitment and selection since this approach facilitates production of valuable HR decisions. References List Aquinas, P. G., 2005. Principles of Management. New Delhi: Anmol Publications PVT. LTD. Banfield, P. Kay, R., 2008. Introduction to Human Resource Management. Oxford: Oxford University Press. Brewster, C., Mayrhofer, W. Morley, M., 2005. Human resource management in Europe: evidence of convergence? Oxford: Butterworth-Heinemann. Grobler, P. A. Warnich, S., 2005. Human Resource Management in South Africa. SA: Cengage Learning EMEA. Jirasinghe, D. Lyons, G., 1996. The competent head: a job analysis of heads’ tasks and personality factors. Bristol: Routledge. Lashley, C. Lincoln, G., 2003. Business development in licensed retailing. Oxford: Butterworth-Heinemann. McNaughton, D., Carlson, D. Dietz, C., 1992. Building strong management and responding to change. Washington: World Bank Publications. Nankervis, A., Compton, R. Morrissey, B., 2009. Effective Recruitment and Selection Practices. Sydney: CCH Australia Limited. Pynes, J., 2008. Human Resources Management for Public and Nonprofit Organizations: A Strategic Approach. San Francisco: John Wiley and Sons. Roberts, G., 1997. Recruitment and Selection Process: A Competency Approach. London: CIPD Publishing. William, K., 2005. Positive Recruitment and Retention CMIOLP. Oxford: Elsevier Wilson, J. P., 2005. Human Resource Development: Learning Training for Individuals and Organizations. London: Kogan Page Publishers. This essay on Integrated strategic human resource management was written and submitted by user Kyron N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Great Expectations-Wemmick

â€Å"Perhaps, properly speaking, Dickens had no ideas on any subject; what he had was a vast sympathetic participation in the daily life of mankind; and what he saw of ancient institutions made him hate them, as needless sources of oppression, misery, selfishness, and rancour.† –George Santayana Rules. Guidelines. Laws. From the beginning of time, people have lived under the heavy thumb of expectations placed upon them by others. What to do and when to do it, what to say and when to say it somehow societies have come up with their own rulebooks for what is permissible and what is to be looked down upon, leaving each man to choose between his inner yearnings and the clarion call of the organized civilization. This problem faces John Wemmick in Charles Dickens’ Great Expectations. On the surface, Wemmick appears as a dedicated worker and an upstanding member of society who maintains a healthy domestic lifestyle. Upon closer inspection, we see that Wemmick plays host to two polar personalities: the hard working, upstanding worker in bustling London, and the amiable, carefree resident of Walworth. Through careful examination of Wemmick’s character, Dickens prompts his reader to reflect upon the two sides of humanity as a whole. In Victorian society, employees were expected to carry themselves with a degree of professionalism and excellence. Caring for others and becoming emotionally involved in work were seen as signs of weakness. Mr. Jaggers, Wemmick’s employer and literary counterpart, appears completely eaten up by his work. He takes his courtroom attitude with him everywhere, to the point that others avoid conversation with him for fear of being cross-examined. Wemmick passes on this soame air of intimidation to Jagger’s clients as he collects funds and â€Å"portable property.† However, this attitude is not truly characteristic of Wemmick. He says, â€Å"[The way I carry myself in] the office is one thing, private life ... Free Essays on Great Expectations-Wemmick Free Essays on Great Expectations-Wemmick â€Å"Perhaps, properly speaking, Dickens had no ideas on any subject; what he had was a vast sympathetic participation in the daily life of mankind; and what he saw of ancient institutions made him hate them, as needless sources of oppression, misery, selfishness, and rancour.† –George Santayana Rules. Guidelines. Laws. From the beginning of time, people have lived under the heavy thumb of expectations placed upon them by others. What to do and when to do it, what to say and when to say it somehow societies have come up with their own rulebooks for what is permissible and what is to be looked down upon, leaving each man to choose between his inner yearnings and the clarion call of the organized civilization. This problem faces John Wemmick in Charles Dickens’ Great Expectations. On the surface, Wemmick appears as a dedicated worker and an upstanding member of society who maintains a healthy domestic lifestyle. Upon closer inspection, we see that Wemmick plays host to two polar personalities: the hard working, upstanding worker in bustling London, and the amiable, carefree resident of Walworth. Through careful examination of Wemmick’s character, Dickens prompts his reader to reflect upon the two sides of humanity as a whole. In Victorian society, employees were expected to carry themselves with a degree of professionalism and excellence. Caring for others and becoming emotionally involved in work were seen as signs of weakness. Mr. Jaggers, Wemmick’s employer and literary counterpart, appears completely eaten up by his work. He takes his courtroom attitude with him everywhere, to the point that others avoid conversation with him for fear of being cross-examined. Wemmick passes on this soame air of intimidation to Jagger’s clients as he collects funds and â€Å"portable property.† However, this attitude is not truly characteristic of Wemmick. He says, â€Å"[The way I carry myself in] the office is one thing, private life ...

Reconsider Planting Leyland Cypress in Your Yard

Reconsider Planting Leyland Cypress in Your Yard The rapidly-growing Leyland cypress tree, or  Cupressocyparis leylandii,  quickly outgrows its space in a typical yard, unless properly and regularly trimmed. These trees have the potential to grow to 60 feet tall. They are not a practical tree to plant as a small yard hedge on tight, six- to eight-foot  centers. Tight spacing of the plant means that you must commit major time and effort to constant pruning. Leyland cypress is a  short-lived conifer, with a typical lifespan of 20 to 25 years, and will eventually have to be removed. Even properly-spaced trees left to grow may have limited root support, and are subject to being blown down during high winds if planted on wet soils. Consider the work needed to maintain a Leyland cypress before planting one. Why Not Plant Leyland Cypress? A study of Leyland cypress done at the University of Tennessee indicated that a lot of damage on these trees is simply environmental, and not always directly caused by a disease or insect. The study indicated that stress from a harsh winter can cause sporadic limb die off among Leyland cypress trees. Leyland cypresses grow into large, mature trees at 60-plus feet tall with a potential 20-plus foot spread. When they are planted as hedges on tight centers less of than 10 feet, there will be a major competitive  struggle for nutrients and shading. When needles turn brown or drop, the tree is reacting to environmental stresses. Leyland cypress trees do not tolerate many diseases and insects well, especially when environmental stressors are present. Spacing and soil may create an environment that can cause future stress on these trees. Planting Leyland cypress too close together or too close to other trees and structures that shade them can decrease vigor and increase pest damage. Caring for an Existing Tree Eliminating moisture stress on Leyland cypress through watering techniques can help lessen the occurrence of canker diseases. In particular, Leyland cypress is susceptible to Seiridium canker. There is no control for this disease other than to prune out the infected plant part. Watering is a long-term commitment for the Leyland cypress owner. These trees should be watered during any period of dry weather and should receive at least 1 inch of water per week. Pour the water at the base of the tree, and do not spray water on the foliage with sprinklers or watering techniques that can cause various  tree disease. As these tree age and lose lower foliage, consider removing Leyland cypress individually as they deteriorate, and replace each with a deciduous evergreen tree like wax myrtle.

3BM070 Strategic Corporate Finance ASSIGNMENT 2 Essay

3BM070 Strategic Corporate Finance ASSIGNMENT 2 - Essay Example The ratio is seen to be as high as 30% (Damodaran, 2012). a) Whether making investments in the shares of BP is profitable or not, has been analysed on the basis of the above calculations in respect to p/e ratio and the share price value calculated using the dividend growth model. The p/e ratio aids investors to understand the market prospects of a given stock. A higher p/e ratio is generally considered to be better as it results out of higher earnings and market value existing for a share. It is also considered that firms having a higher p/e ratio is likely to give more dividends (Bakshi and Chen, 2005). The ratio helps investors to decide upon the price at which shares must be purchased based on the evaluation of its earnings. The ratio therefore aids in establishing a relationship between earnings and the market value per share. It is extremely essential that the ratio is studied by investors based on industry average and previous year’s values. The ratio can be interpreted wrongly if not suitably compared with the p/e ratios of previous years and the general ratio existing in the industry (Sharpe, 2002). From the calculations carried out it has been seen that the p/e ratio of BP in the 2013 has been lower than the general industry standards. The industry standards were at 12.8 while the ratio for BP was as low as 6.49%. This indicates that the market value of shares and the EPS values for the year 2013 of BP were lower than the general industry standards. On the other hand, it was seen that the p/e ratio for the year 20014 had risen to 30%. This was identified due to a fall in the earning per share (EPS) values, although the price of shares had experienced lower level of decline. Although a higher p/e ratio is considered to be better, it may be judged wrongly if not compared with the figures of the previous year. In case of BP, although the p/e ratio had risen, the cause behind it was a fall

Coca Cola's Global Business Strategy Research Paper

Coca Cola's Global Business Strategy - Research Paper Example The company was established in 1886 and the flagship brand spread all over the world. The company runs its business in the areas of manufacturing, retailing and marketing soft drinks, beverages and non-alcoholic syrups across the world. The company sells around 500 brands in 200 countries across the world catering to 1.7 billion customers per day. A total of 1,46,200 employees have been engaged by the Coca Cola Company all over the world in order to run its business of manufacturing, retailing and selling of soft drinks, beverages and syrups in different countries. The company earned revenues of slightly over 48 billion dollars with an operating income of close to 11 billion dollars in 2012. The business of Coca Cola is largely supported by the supply chain and logistics management of the company. The drinks and beverages manufactured by the company in its factories are distributed to the wholesalers and retailers, franchisees of the company, etc. The franchisees, agents and retailer s sell the products of Coca Cola in the regional markets all over the world. Some of the renowned brands of Coca Cola include the Coca Cola, Fanta, Sprite, Valpre, etc (THE  COCA-COLA  COMPANY 1). In order to deal with the areas of risk in the supply chain, the company adopts global business strategies to distribute its products in several countries. Research Methodology The research methodology adopted for this study on the company background of Coca Cola Company and its supply chain strategies to distribute its products in the international boundaries have been explained as follows. This is a secondary research conducted with the use of existing data. The data and required information on the company and its strategies to distribute the products in the international boundaries in an efficient manner have been collected from electronic sources, company’s official website and from the books on logistic management of the company. The data collected from the company is relia ble and have been qualitatively analyzed to determine how the company addresses the areas of risk and achieves efficient distribution of its products in order to meet the international demand of its products. Analysis and findings In order to deal with the risks of supply chain that includes agency cost, delay in delivery of the products due to intermediate players, conflicting interest with the distributors, Coca Cola Company undertakes global business strategy to distribute its products internationally in order to meet the global demand. The company operates a franchisee based distribution network throughout the world. The franchisees undertake contracts and agreements with the Coca Cola Company for retailing of the drinks, beverages and syrups manufactured by the company (Stock and  Lambert 45). The franchisees are given the responsibility for distribution and sale of the products for the particular region. The supply chain interruptions, malicious tampering of products, transp ortation delays are the areas of risk for the company. In order to address the areas of risk, the company adopted the global strategy of replacing existing logistics with an

United Grain Growers Essay Example for Free

United Grain Growers Essay United Grain Growers Limited (UGG) is the third-largest grain handler and distributor of crop inputs (seed, fertilizers, herbicides, and pesticides) in Canada. UGG was formed in 1906 and, until 1993, operated as a farmer-owned cooperative whose primary business and income came from grain handling in western Canada. Western Canada has more than 100,000 farms, and in 1997, farm expenditures on crop inputs and feed totaled approximately C$4 billion. In the late 1990s, Canadas share of world wheat trade was 22 percent, virtually all produced in western Canada. UGG fulfills a key role in the â€Å"seed-to-supermarket† food system. It provides a reliable supply channel, with on-time delivery to exacting specifications. Canadian law requires that all wheat and barley destined for human consumption be sold through the Canadian Wheat Board (CWB). These are known as â€Å"Board grains,† for which UGG is paid a preestablished handling tariff per tonne. UGG also buys â€Å"non-Board grains† (e. g. , canola, flax, linola, peas, feed barley, and other grains not subject to the CWB monopoly) and markets them domestically and internationally. UGG earns a margin on non-Board grains based on the efficiency with which it markets and manages inventory and hedges its positions on world futures markets. UGG serves as the link between the CWB and the farmer for handling Board grains, and between the farmer and the market for non-Board grains. UGG delivers Board grains, purchased on behalf of the CWB, to meet CWB sales contracted on domestic and international wheat and barley markets. UGG sells non-Board grains, purchased directly from farmers, on its own account in domestic and international markets. United Grain Growers Ltd. (UGG), a Canadian grain distributor, audited its exposure to a number of key risks, especially the impact of weather on grain volumes and operating income. Understanding these risks was crucial because the company was in the midst of a major modernization and diversification program. But although UGG already managed traditional risks through a variety of control processes, it was still faced with the problem of how to deal with the biggest risk; the weather.

Write an evaluation of how effective you think the Dubble campaign has

Write an evaluation of how effective you think the Dubble campaign has been so far and how your advertising has aimed to reach Dubble’s target audience eff. The Dubble Campaign: ‘Write an evaluation of how effective you think the Dubble campaign has been so far and how your advertising has aimed to reach Dubble’s target audience effectively.’ In October 2000, Comic Relief and The Day Chocolate Company teamed up with Kuapa Kokoo, a co-operative of 35,000 Ghanaian cocoa farmers, to launch Dubble, a unique chocolate bar aimed at 10 -16 year olds. In January 2001, Dubble was introduced to the public through a ‘chocolate challenge’ competition launched by Comic Relief on the Live and kicking show. The competition was to design a wrapper for Dubble. In October, Dubble was launched onto the shelves of supermarkets and outlets. Free bars were given away in Smash Hits and Match magazines. A Dubble website was developed featuring a web link between schools in Ghana and the U.K. Dubble advertisements were featured on T.V, magazines and the Internet, all media widely used by teenagers. Dubble is part of the Fair Trade campaign, which ensures that farmers in developing countries, who grow crops like cocoa used in chocolate making, are paid fairly for their products. Fair Trading and links with Comic Relief are important attributes for Dubble. The Fair Trade link helps children understand Dubble’s aim- helping Ghanaian cocoa farmers. Additionally, the f...

The Things They Carried Passage Analysis

â€Å"Spin† Passage: The Things They Carried The function of the passage from the episode â€Å"Spin† is to introduce a different interpretation of the concept of â€Å"boredom,† one that pertains to the war and the soldiers specifically and not often experienced by civilians. The type of boredom described by the narrator in the passage is tenser, and encompasses many more emotions that the Alpha Company comes across.Throughout the passage, the reader gets the idea that the soldiers are not bored in the irritated and uninterested way that most people typically are. Instead, the men are anxious, anticipating the next unpleasant event to come upon them at any moment. The narrator explains, â€Å"You’d try to relax. You’d uncurl your fists and let your thoughts go. Well, you’d think, this isn’t so bad. And right then you’d hear gunfire behind you and your nuts would fly up into your throat and you’d be squealing pig squeals † (O’Brien 34).This description of how the soldiers would behave, with curled fists and apprehensive thoughts, jumping at every noise, proves that they are not nonchalant but hyperaware of their surrounding and on edge. When the narrator describes war as â€Å"boring,† he refers to the redundancy of always worrying, then allowing oneself to relax for a moment before being bombarded with another battle. The first three sentences from the quote have a calm, slow attitude, especially when juxtaposed with â€Å"gunfire,† â€Å"nuts,† and â€Å"pig squeals,† which are harsh, callous words.The way in which O’Brien chose to write that particular quote is similar to the repetitive way that the soldiers wait, making the reader understand to some level what it is like to live that way. As a result, O’Brien uses this passage to introduce a new, atypical definition of the word â€Å"bored,† where it is used as an â€Å"umbrella† word for many other emotions, including anxiety and fear.

Mt everst

Have you ever thought about climbing Mt. Everest? Well, Sir Edman Hillary and Tenzing Norgay were the first people who did. The simarities and differances of â€Å"View from the Summit† by Sir Edman Hillary and the â€Å"The Dream comes True† by Tenzing Norgay are similiar about the events to the top of Mt. Everest, but they're also different in their backgrounds and emotions. They are similiar because they both made it to the top of Everest at 1 1 :30 am. A example is Hillary said, â€Å"At 1 1 :30 am May 29th they reached the top. † Tenzing also said the same thing. They're also similiar because they both had flags at the top of the summit.A example would be Hillary took a picture of Tenzing with the flags at the top. Another example is Tenzing held the United Nation flag the highest under British, Nepals, and Indians below his picture. Finially, they're similiar in the hard challenge they took on before the summit. A example is that Hillary said, â€Å"The ic e cornice would be a challenge. † A second example would be Tenzing said, â€Å"The last chalenge was a struggle. † The two stories are different in their backgrounds. Examples of this is Hillary was a famous climber from Britain while, Norgay was a local guide from Nepal. They were also different in their styles of writing.Hillary wrote more about facts. Fro example 1 5-27'C. Thenzings has more emotional opinions. Finally, they were also different on how they performed the prestiage of Everest. A example is Hillary said, â€Å"l didn't need Tenzings help. † Although, Tenzing said â€Å"Hillary did need my help. † Those are only Just a few similarities they had in their climb to the top of Mt. Everest. They're similiar in the time they reched the top, the flags, and the challenge before the summit. They're different in their backgrounds, styles of writing, and how they performed. Do you still think you would want to climb Mt. Everest or not?

The Marco Polo Bridge Incident

The Marco Polo Bridge Incident The Marco Polo Bridge Incident of July 7 - 9, 1937 marks the start of the Second Sino-Japanese War, which also represents the beginning of World War II in Asia.   What was the incident, and how did it spark nearly a decade of fighting between two of Asias great powers?   Background: Relations between China and Japan were chilly, to say the least, even prior to the Marco Polo Bridge Incident.   The Empire of Japan had annexed Korea, formerly a Chinese tributary state, in 1910, and had invaded and occupied Manchuria following the Mukden Incident in 1931.   Japan had spent the five years leading up to the Marco Polo Bridge Incident gradually seizing ever-larger sections of northern and eastern China, encircling Beijing.   Chinas de facto government, the Kuomintang led by Chiang Kai-shek, was based further south in Nanjing, but Beijing was still a strategically pivotal city. The key to Beijing was the Marco Polo Bridge, named of course for the Italian trader Marco Polo who visited Yuan China in the 13th century and described an earlier iteration of the bridge.   The modern bridge, near the town of Wanping, was the only road and rail link between Beijing and the Kuomintangs stronghold in Nanjing.   The Japanese Imperial Army had been trying to pressure China to withdraw from the area around the bridge, without success. The Incident: In the early summer of 1937, Japan began to carry out military training exercises near the bridge.   They always warned the local inhabitants, to prevent panic, but on July 7, 1937, the Japanese commenced training without prior notice to the Chinese.   The local Chinese garrison at Wanping, believing that they were under attack, fired a few scattered shots, and the Japanese returned fire.   In the confusion, a Japanese private went missing, and his commanding officer demanded that the Chinese allow the Japanese troops to enter and search the town for him. The Chinese refused.   The Chinese army offered to conduct the search, which the Japanese commander agreed to, but some Japanese infantry troops tried to push their way in to the town regardless.   Chinese troops garrisoned in town fired on the Japanese and drove them away. With events spiraling out of control, both sides called for reinforcements.   Shortly before 5 am on July 8, the Chinese allowed two Japanese investigators in to Wanping to search for the missing soldier.   Nonetheless, the Imperial Army opened fire with four mountain guns at 5:00, and Japanese tanks rolled down the Marco Polo Bridge shortly thereafter.   One hundred Chinese defenders fought to hold the bridge; only four of them survived.   The Japanese overran the bridge, but Chinese reinforcements retook it the following morning, July 9. Meanwhile, in Beijing, the two sides negotiated a settlement of the incident.   The terms were that China would apologize for the incident, responsible officers on both sides would be punished, Chinese troops in the area would be replaced by the civilian Peace Preservation Corps, and the Chinese Nationalist government would better control communist elements in the area.   In return, Japan would withdraw from the immediate area of Wanping and the Marco Polo Bridge.   Representatives of China and Japan signed this accord on July 11 at 11:00 am. The national governments of both countries saw the skirmish as an insignificant local incident, and it should have ended with the settlement agreement.   However, the Japanese Cabinet held a press conference to announce the settlement, in which it also announced the mobilization of three new army divisions, and harshly warned the Chinese government in Nanjing not to interfere with the local solution to the Marco Polo Bridge Incident.   This incendiary cabinet statement caused Chiang Kaisheks government to react by sending four divisions of additional troops to the area.   Soon, both sides were violating the truce agreement.   The Japanese shelled Wanping on July 20, and by the end of July the Imperial Army had surrounded Tianjin and Beijing.   Even though neither side likely had planned to go into an all-out war, tensions were incredibly high.   When a Japanese naval officer was assassinated in Shanghai on August 9, 1937, the Second Sino-Japanese War broke out in earnest.   It would transition in to the Second World War, ending only with Japans surrender on September 2, 1945.

Billy Sunday Essay Research Paper Billy Sunday

Billy Sunday Essay, Research Paper Billy Sunday For about a one-fourth century Billy Sunday was a family name in the United States. Between 1902 when he foremost made the pages of the New York Times and 1935 when the paper covered his decease and memorial service in item, people who knew anything about current events had heard of the former major conference baseball participant who was prophesying wickedness and redemption to big crowds all over America. Not everyone who knew of the celebrated revivalist liked him. Plenty of vocal critics spoke of his brassy manner and criticized his conservative philosophies. But he had 100s of 1000s, possibly 1000000s, of loyal guardians, and they were merely as loud in their congratulations as the critics were in their unfavorable judgment. Whether people stood for or against the Reverend William A. Sunday, they all agreed that it was hard to be apathetic toward him. The spiritual leader was so inordinately popular, opinionated, and vocal that indifference was the last thing that he would acquire from people. His most loyal supporters were confident that this rural-breed sermonizer was God s mouthpiece, naming Americans to repentance. Sunday s critics said that at best he was a unthreatening clown whose discourses vulgarized and trivialized the Christian message and at worst he was a shame to the name of Christ ( Dorsett 2 ) . There are elements of truth in both of these positions. He was frequently guilty of oversimplifying scriptural truths, and at times he spoke more out of ignorance than a celestial point of view. He was besides a adult male with legion defects. He spoiled his kids, giving them everything that they asked for. He put tremendous duty on his married woman, burthening her with many facets of his ministry. He ever perceptibly sought the hand clapping of the crowd for his ain congratulations. He frequently confused the will of God with his ain societal and political docket. He even sometimes compared the Gospel of Jesus Christ with particular involvement and American foreign policy. However, Billy Sunday was a sincere adult male whose life was basically changed by his response to an revivalist s call to repent of his wickednesss, to believe that Jesus Christ died in his topographic point for those wickednesss, and to follow Christ in thanksgiving by idolizing and obeying him. Following this religious metempsychosis, the convert became profoundly devoted to Jesus Christ. A devotedness manifested in populating out many of the instructions of Christ as found in the New Testament s four Gospels. The professional baseball participant became a regular church member. He besides studied Scripture and became remarkably generous toward the needy. Furthermore, Sunday was constrained by an compulsion to state others how he had eventually found interior peace and a more purposeful life. At first through talks and so in discourses, he related how Jesus Christ gave him a new life of significance, peace, and hope. This same Gospel, he said, would likewise transform others. The grounds is overpoweringly that it did. If Billy Sunday was sincere devoted, and motivated, he was besides a merchandise of his times and an illustration of the civilization and ethical motives of center America. On the other manus, Sunday took many bases against popular beliefs, and he persuaded battalions to fall in him in a war against many of the modernistic thoughts of the clip that he saw as immorality. As he one time summarized his sentiment so good, What this universe needs is a tidal moving ridge of reform ( Sunday Satan 24 ) . It is true that Sunday was a showman who craved an audience and loved hand clapping. But he besides touched the lives of infinite work forces and adult females of all societal categories, assisting them escape assorted signifiers of personal bondage and discovery freedom in the Gospel. And if he did non change over all of urban America to his trade name of Christianity, he at least played a major function in assisting to maintain conservative scriptural Christianity alive in this century ( Dorsett 3 ) . To understand to the full why he thought, lived, preached, and teached the manner he did, we should look at his upbringing and transition experience. William Ashley Sunday was born on November 19, 1862. His male parent, a brotherhood private, would decease of pneumonia merely five hebdomads subsequently, three yearss before Christmas, in a cold, moist ground forces collapsible shelter in the Missouri natural state. His male parent s decease and a series of other deceases would come to hold a enormous impact on Sunday s life. For the first three old ages of Billy Sunday s life he was a really sallow kid. His female parent, Mary Jane, would transport him about on a carryall pillow while assisting her parents works maize, milk cattles, chop wood, and wrangle Equus caballuss. Then a going physician prepared a sirup that Mary Jane fed to Billy every twenty-four hours for three hebdomads. Miraculously, Billy gained strength and became a normal active kid. Luck changed for Billy s household, but merely for a short clip. His female parent remarried and had two more kids. Sadly, the 2nd kid, a miss, died in a fire when she was three. Not long after, Mary Jane s 2nd hubby died besides. These ill-timed deceases left a grade on immature Billy that stayed with him for the balance of his life. In a short autobiography written for The Ladies Home Journal, he begins with the words I neer saw my male parent. In the first few pages of this uncovering narrative he recalls 10 deceases in add-on to that of his male parent. Four aunts and an uncle died of TB, and so a grandma he loved in a heartfelt way died of the same disease. Billy was six old ages old when she died. I would go forth her casket, he recalled, merely when forced to make so. The 2nd twenty-four hours after the funeral my female parent missed me. They called and searched everyplace ; eventually my Canis familiaris picked up the aroma and they followed my paths through the snow to the grave, crying and chilled through with the November air currents. For hebdomads they feared I would non populate. Equally painful as these deceases all were, Billy Sunday shortly experienced a more hurtful separation. By 1872, Mrs. Sunday and her parents were so impoverished that they could non feed and dress all the kids. Thankss to a province senator, they re assigned to one of Iowa s three well-run Civil War Soldiers Homes located in Glenwood, about a hundred and 50 stat mis from the Sunday homestead. Billy remembered the going this manner: When we climbed into the waggon to travel to town I called out, Good-bye trees, good by spring. I put my weaponries around my dog-named Watch and kissed him. The train left about one O clock in the forenoon. We went to the small hotel near the terminal to wait The owner awakened us about twelve-thirty stating, The train is coming. I looked into female parent s face. Her eyes were ruddy and her cheeks moisture from crying, her hair disheveled. While Ed and I slept she had prayed and wept. We went to the terminal, and as the train pulled in she drew us to her bosom, sobbing as if her bosom would interrupt ( Sunday Sermons 14 ) . Life at Glenwood became instead pleasant for Billy and Eddie. Despite their initial homesickness, they found the environment to their liking. But good things neer seemed to last for the Sundays. No Oklahoman had the male childs settled in and begun to experience portion of the landscape than the hurting of separation entered their lives once more. They were moved to Davenport, another Soldier s Orphan Home, because of State money concerns. The four old ages in orphans places were of import 1s for Billy Sunday. They turned out to be some of the best old ages of his formal schooling. He left Davenport with an ability to read, compose, and do simple math. His bequest from the Pierces attention besides included an ability to work hard and a desire to maintain himself and his vesture neat and clean. Populating in the Soldiers Home taught him to acquire along with many people, and in the thick of 100s of other childs he was freed from a enticement common to all kids, the enticement to believe that he is the most of import in the existence. The orphanhood old ages besides taught Billy Sunday some assurance. He non merely discovered that he could execute all kinds of undertakings ; he besides learned that among several hundred male childs he was a ace jock. He found that he was exceptionally fast on pes. He besides found that on the baseball field he learned that his legs could make more than rapidly acquire him under fly balls, they enabled him to steal bases. After he left the orphanhood, he went back place for a short piece. He so left for the metropolis of Nevada determined to do it on his ain. He worked for a Civil War veteran and his married woman. Colonel and Mrs. John Scott took him in, loved him, worked him difficult, and sent him to two old ages of high school. No 1 knows whether or non he graduated, but he was much better educated than the typical American was. In 1880, two months before his 18th birthday, Billy Sunday decided to give up the rural life. He moved 30 stat mis east to Marshalltown, an agricultural service community that was going a little metropolis. He was recruited by the Fire Brigade and began to work in a furniture shop. Billy began to play baseball each clip the Marshalltown squad took the field. The male child from Story County non merely made the squad but besides instantly distinguished himself as a base thief and left fielder. He helped the squad turn out themselves as one of the finest in the province. It was in early spring 1883 that Billy Sunday received a telegraph message from Adrian Anson, captain and director of the Chicago White Stockings. That was the first wire I had of all time received, Sunday wrote in his autobiography, and it was good intelligence! The good intelligence was that Pop or Cap, as the participants called Anson, wanted Sunday in Chicago instantly to seek out for the celebrated National League baseball squad. He had heard of Billy from an Aunt in Iowa. In a singular show of assurance, the twenty-year-old shrub leaguer resigned his occupation of finishing furniture and devising mattresses. He spent his full economy, $ 6.00, on a new sage green suit. He so borrowed $ 4.50 from a friend and spent $ 3.50 on a trip to Chicago. He arrived with lone one dollar in his pocket. Although Chicago was merely 250 stat mis from Marshalltown, every bit far as Billy Sunday was concerned the turning mid-western city might every bit good have been on another planet. The former farm male child had neer been so far from Iowa, and he had neer seen a metropolis larger than Des Moines ( Dorsett 18 ) . Within an hr of reaching the small-town Iowan felt the anxiousness and uneasiness of a county yokel in the large metropolis. He arrived at Spalding s Sporting Goods Store, Spalding was proprietor of the squad, merely as the wire directed. After waiting a twosome of hours team members began to get. After a piece Cap Anson strolled in. Tall, rugged, and burly, he introduced himself to the uncomfortable fledgling. Billy, they tell me that you can run some. Fred Pfeffer is out cleft smuggler. How about seting on a small race this forenoon? Sunday merrily agreed. Billy borrowed a uniform from a hurler named Larry Cochrane, but for the clip being there were no athletic places. Pheffer came out and he had on running places, so I ran him barefooted, and I m glad to be able to state that I ran rings around him, crushing him by 15 pess. It was Sunday s velocity that finally won him a lasting topographic point with the Chicago nine, because this ingredient was portion of Pop Anson s formula for success. Anson made Sunday a member of his twelve-man squad in 1883. The cub played really small that first season, he took the field, in merely 14 games, but he besides served the squad by managing all of the concern direction for Anson while they were on the route. The consequences were non leading, but the cub showed pronounced betterment. Sunday batted.241 in 14 games his first twelvemonth, and he hit.222 after 43 games in 1884. In 1885 he played in 46 games, raising his batting norm to.256. In 1886 Sunday played 28 games and batted.243. During the season of 1887 he was a starting motor in 50 games and rapped out 58 hits, forcing his norm to a calling high of.291. He besides stole 34 bases that twelvemonth. Establishing himself as a professional ball participant was of import to the Iowa farm male child, but it paled in comparing to an event that took topographic point during the 1886 season. One afternoon during the summer of 1886 Billy and some of the other participants were walking the streets of Chicago. There were no games on Lords daies in those yearss, and none of the half twelve participants with Billy had anything purposeful to make. After a few drinks in a downtown barroom they strolled along and came upon a Equus caballus drawn waggon. This peculiar waggon was one of the Pacific Garden Mission prophesying squads. After listening to the Gospel anthem that reminded him of his female parent, something in Billy began to stir. Whatever the beginning of this interior restlessness, the veteran of three baseball seasons stood up at the street preacher s invitation and suddenly announced to his teammates on the kerb, Boys I bid the old life adieu. Billy considered traveling down during the invitation but did non. After several yearss of agonising over this Billy went back to the mission and decided, With Christ you are saved, without him you are lost ( Sunday Satan 4 ) . He committed his life that dark to a cause that he saw was more of import than any baseball game of all time played. Despite going mostly celebrated after being traded to Philadelphia, it would be the consequences of that determination at the Pacific Garden Mission that the universe would retrieve Billy Sunday for. Some applauded Sunday and his methods ; others did non. But there is no inquiry that Sunday s sensational calling was a phenomenon Americans would non shortly bury.

Poverty reduction programs in india Essay Example | Topics and Well Written Essays - 2500 words

Poverty reduction programs in india - Essay Example According to the World Bank survey, anyone earning below one dollar per day is usually graded as poor. May of such people resides in Africa, parts of Asia countries, Latin American countries and India. However in the developed nations, the number of poor people is reduced due to higher levels of development and excellence strategies put in place to curb poverty conditions in these areas. The government’s response to issues of eradicating poverty amidst them is of prime importance as she is the key controller of the national funds. This paper will look at the success of various programs in India aimed at alleviating and eliminating poverty among the Indian populations. According to Parikh, (1994) over the one third of the Indian population is illiterate and a larger majority of these is not educated beyond the age of 15 years. In line with this, Jha & Srinivasan, (2001 ) note that; At the beginning of the new millennium, 260 million people in the country did not have incomes to access a consumption basket which defines the poverty line. Of these, 75 per cent were in the rural areas. India is home to 22 per cent of the world’s poor. Such a high incidence of poverty is a matter of concern in view of the fact that poverty eradication has been one of the major objectives of the development planning process (3785). This indicates a larger percentage of the people who are either unemployable or lowly employed. Illiteracy and ignorance according to Hulme & Paul, (1999) is the root cause of poverty in various parts of the world. The first step require in the elimination of poverty is therefore the need to elevate the education sector and increase awareness among the people. The Indian government is doing a lot concerning this with more practical educational systems adopted in order to develop skills rather than promoting mere learning in most of the Indian learning and education sector. As Ramaswami, (2002) notes, even among the educated Indian populations , all do not possess adequate employable skills worth generating independent income. All these problems according to Mehta, (2004) stems from the education sector which is not turned towards changing the economic scenario in the country. The rural areas carry the largest number of Indian population which is mainly agricultural. Even this is greatly affected by the dwindling amount of cultivable lands and lack of adequate rainfall for the development of arable farming systems. Irrigation farming in many of the Indian lands is not possible due large capital requirements. This has led to acute rural- urban migration whereby a large number of people are moving into the urban areas to look for greener pastures. These end up doing various menial jobs in the cities since they lack adequate and specialized education required for good employment in the industries and labor intensive companies in the country. This has brought in a double misfortune in the country as the largest agricultural l ands are evacuated by people moving into the urban centers in search of jobs. The urban centers for this reason have been largely crowded with people with less education and almost no skills for employment. Lack of relevant or adequate skills for employment practices among many urban dwellers have eventually led to the development of informal jobs and settlements in most of the towns contrary to the overall expectations of the development agenda. As a result the development image of many

Direct Approach and Communicative Language Teaching Research Proposal

Direct Approach and Communicative Language Teaching - Research Proposal Example The direct approach is therefore based on the theory that learning a second language shares practically the same concepts as learning the first language (Thanasoulas, 2011, par. 5). The basic framework, therefore, emphasizes the need for regular and frequent oral interaction, no translation, using the language with spontaneity, and as the minimal analytical application of grammatical rules and structures of syntax. As disclosed by Thanasoulas, â€Å"the principles of the Direct Method were as follows: (1) classroom instruction was conducted in the target language; (2) there was an inductive approach to grammar; (3) only everyday vocabulary was taught; and (4) concrete vocabulary was taught through pictures and objects, while abstract vocabulary was taught by association of ideas† (Thanasoulas, 2011). The direct approach is therefore based on the theory that learning a second language shares practically the same concepts as learning the first language (Thanasoulas, 2011, par. 5 ). The basic framework, therefore, emphasizes the need for regular and frequent oral interaction, no translation, using the language with spontaneity, and as the minimal analytical application of grammatical rules and structures of syntax. As disclosed by Thanasoulas, â€Å"the principles of the Direct Method were as follows: (1) classroom instruction was conducted in the target language; (2) there was an inductive approach to grammar; (3) only everyday vocabulary was taught; and (4) concrete vocabulary was taught through pictures and objects, while abstract vocabulary was taught by association of ideas† (Thanasoulas, 2011).c. How might they be useful for your context and why? The approach can, therefore, be applicable and used in one’s personal context through frequent instruction and use of the second language one intends to learn where focus could be highlighted on everyday conversational language. The instructors could show pictures and visual illustrations of conc rete words to assist in familiarization; and as indicated, to grasp abstract words, the instructor could use more familiar words to associate the meanings to new and abstract concepts.  Ã‚  d. What are their limitations? As revealed and as eminent, the limitations and difficulties of this approach is the amount of time needed to learn the second language given the classroom type and time frame. To effectively use this approach, one must not be pressured by time and also by budget or financial constraints. For example, if English as a Second Language is determined to be learned using the direct approach, living longer in the United States and conversing frequently with this language as practical application is most preferred.

Generalization, Miniaturization and the case of Italo Calvino Essay

Generalization, Miniaturization and the case of Italo Calvino - Essay Example With the nexus of focus on Valdrada concentric upon the â€Å"eyes†, Calvino goes to great lengths to illustrate just what Marco Polo â€Å"saw† within the place and how he understood/interpreted this. Whereas Marco Polo was of a relatively high social class and his level of education was above that of the average individual during Renaissance Italy, Calvino illustrates that he was not inclined to attempt to use the scientific method; instead, Polo relates complex and instrinsicly nuanced facets of Valdrada in a matter of fact way. This matter of fact detail and the pedagogical nature in which he discusses these aspects lends the reader to engage with these facets of Valdrada as nothing short of fact. Yet, by comparing the quote of Susan Stewart, provided in the introduction, the reader is cautioned as to the ramifications of not objectively considering what details might be overlooked within such a cursory approach. The visual representation that is reflected within Calvino’s section on Valdrada denotes, among many other things, the following: â€Å"The ancients built Valdrada on the shores of a lake, with houses all verandas one above the other, and high streets whose railed parapets look out over the water. Thus the traveler, arriving, sees two cities: one erect above the lake, and the other reflected, upside down† (Calvino 123). Within this literary statement of fact, the reader is represented with a picturesque landscape that can easily be miniaturized to reflect a greater understanding for the region and people in question.

Flowers A Big Part Of Humans Life Marketing Essay

Flowers A Big Part Of Humans Life Marketing Essay Flowers are really a big part of humans life. Their beauty, colour and attractiveness allows us to carry our messages perfectly   get-well soon for our family and sick friends, congratulation messages to a newly promoted friend, sympathy to a grieving group, and to show our feeling to another person. Every party or any occasion is celebrated with flowers.  Or even without an occasion. Recent trends show that many of those who buy flowers buy it for themselves.   Florist shop is a comparitively easy business to stand up and rising. Florist is a kind of business where it did not required big financial  income and its a glooming industry. There are few careers that offer so many advantages. As a florist we are all surrounded with beautiful flower  every day and have a career which has lots of fun and interesting. And this business is not a seasonal business here the work is carry out for a year. EXECUTIVE SUMMARY We Bloomers and Stylers are aiming to provide Frequent Flower Gift Program which will differ from old florists by prepare personal relationships through the use of marketing, technology and innovation by giving a gift program that makes purchasing flowers easier and attractive to the consumers. MISSION The company will  use  sophisticated marketing techniques to identify and serve  an ideal target audience which will  apart from other  older retailers and on-line  florists by giving rapid Flower Gift  Programs with  extra  service (e.g., consumers can select  any precise delivery dates) and  custom floral plans (e.g., consumers can specify colour, scent, flower). Keys to Success Designs should be new and innovative, better quality fresh and nice flower decoration using a variety of  different containers, flowers and other styles. Creating a nice entrance that shows an art gallery, with new, fresh and floral arrangements displayed like art. Communicating with depending consumers through direct e-mail, print some advertisement and an easy  website. CURRENT SITUATION It is thus no wonder that flowers have become big business. The Society of American Florists estimates that the floriculture industry will sell $19 billion in flowers, plants, and floral supplies for 2001. There are about 26,200 retail florist shops  in the United States today making an average of $250,191 in annual sales.  [1]  By looking these figures a person can judge that this industry or a business has an extraordinary growth. Every month there are many occasions so this firm didnt fall down .It is increasing day by day and its a very good market nowadays. INDUSTRY ANALYSIS Industry analysis has a close view on economic factors, social factors and political factors. Frequent Buyer  Program Subscriber 15-60 years of age Married, engaged or in a long-term relationship Quality conscious Decorated home makers The holidays, birthdays and anniversaries are the perfect dates  for people to take as part of a Flower Gift Program. Percentage ranking by retail: S.no Occasions Percentage 1 Valentines day 36% 2 Mothers day 27.4% 3 Christmas 15.1% 4 Thanksgiving day 7.4% 5 Sweetest day 1.2% 6 Grandparents day .09% 7 Fathers day .04% 8 Boss day .02%a Not only these occasions there uncountable days to celebrate something with flowers. To celebrate the marriage flowers are used. So it is used everywhere. All the economic factors lie in this table that what the consumers are required and they target a specific area. Same as with political factors like government is well concerned with the environment and emphasizes to grow more plants which really helps in our florist business. Social factor means the trend in which we are moving like flowers can be used for expressing something, attractiveness, nice essence and many more. So to get a single flower we should get many qualities. This will help our firm to improve and different from others business. So I think that this firm is very much comfortable to have a good competition in the market. PROJECT DISCRIPTION The first is business location, and the location must be in a high-traffic and highly visible area to increase walk-in business. The second issue is delivery. The business must provide consumers with a fast and efficient delivery service. The third important aspect of the business is national exposure. The business must join a florist association that promotes national delivery regardless of geographic location as some florist shops gain as much as 25 percent of their business from people who order  flowers  from outside the service area of the florist (www.entreprenuer.com). Store designing and layout Store design The outer part of a florist shop is estimated to account for the actual fascinate of 30% of all consumers. Very easy, innovative design with attractive and new displays A big interior design with lots of light and extra ordinary lighting to shine and look more attractive flower designs High clear view from the street, as well as looking pleasant at night A quality of distinct floral arrangements. Store policies The company will invest in consumer relationship management software (CRM) to collect consumers information, with their names, address, e-mail address and other required information ( flower likes/dislikes, birthday, colour selection, anniversary). These all information will be used with e-mail and direct mail attempt to build different marketing programs, establish consumers faithfulness. The company will offer a whole exchange policy to build some trust and dependencies with consumers and to maintain withholding, constancy and reliability. Store Location and Time scheduling Our store will be placed at Cannaught place (New Delhi) We plan to open on February 14(Valentines day) and will be providing free sample of flowers to consumers. Free parking should be available for the consumers who will visit the area. OPERATION AND PRODUCTION PLAN It will depend on the nature of our business. I am selling consumer goods, it will be important to make sure i can get those products to your clients at the time you promise. PRODUCTS OFFERED Creative Floral Designs, Using A Varied Mix of Flowers-. The floral arrangement should be natural, original work of art. The company has promise to make each preparation unique and custom-designed based on each consumers needs. Floral arrangements will feature a different range of seasonal flowers. All sample preparation in the store will be there for purchase. innovative Containers- We will select and offer distant vases for the different buyer or for a special reason, as well as reasonable options for timely purchases. .Variety of prices. We will sale a different kind of arrangement sizes, and will always create a those vases which will meet anyones requirement and in their proper budget. Hand-tied Bouquets. For consumers who choose to use their own vases, we should offer hand-tied bouquets. These are the important factors from which consumers will attract. Production involves materials, tools, machines, labour cost. I would preferably buy my material in a wholesale rate and I will produce my own material and it will increase my production as well as my sales of profit .I will buy some equipment like a system which cost 20000rs. A credit card machine of rs5000. And I have decided not to spent more than Rs30000 on this equipment. Other than this an air-condition, on tills of the floor, decoration of the shop. MARKETING PLAN Marketing Objectives We need to establish and to make our reputation as an independent, easy way to buy some flowers and feeling of romance with some loved once. Why should local residents buy from us? It is Easy, handy and suitability. Consumer will experience special shopping qualities. Qualities of the flowers are very good and unique floral decoration. Very fast delivery program that is available. There is a home exchange of the opinion available. Event floral services are available to consumers. It will Support the local dealers. 4.3 Marketing strategies 1.Public Relations Spread around the stores Grand Opening and the ease of availability of services. Publicize our new releases on the local newspapers. 2.Advertisings I will advertise by printing my brochures. I will distribute my Pamphlets and posters. In Newspapers, journals, magazines. 3. Direct Mail/Postcards Develop a list of likely clients for timely communications about vacation specials and regular buyer/gift programs. Provoke more and more users to a particular website that enables them to see sample plans, 4. E-Mail Sending an e-mail to a particular society and then it will make a chain to deliver that e-mail. 5.Marketing Materials Develop a regular look and feel for all corporate security, including: Comment cards collect name, addresses, e-mail, plus feedback on services. One-page brochure describing Frequent Flower Buyer Programs. Stationery business cards, letterhead, envelopes. Gift cards. Packaging develop no-spill packaging to make it easy to transport flowers and use all packaging for branding opportunities. 6.Website Highlight some regular flower program, enable visitors to diary a free phone inquiry and advices, HUMAN RESOURCE PLAN It requires few persons to start this business. First of all owner of the company is the financer and it also have to do lots of work like estimating profits, price policies, designing all the arrangement, pay to suppliers, advertise of the business, handling some kind of complains from the consumer. Basically owner is everything and he/she has to be experienced in taking decisions. Other person that is required is delivery boy who will listen for the consumer requirement and serve the home-deliveries. Other than him a person who have to take care of the plants and flower because flowers has a very short life. And some temporary persons may be required for the important dates when there is a lot of rush in the firm. I will find my employers from the internet and they should have some knowledge of this firm. ASSESMENT OF RISK Starting a new firm we have a serious concern on the risk. A person who is doing this firm must have the experience and if there is no experience then try to gain something about this firm while starting a new business. An entrepreneur did not start any business without the opportunity first of all try to gain some idea and then start. For this research have to done and cover some portions like the place where to set up, windows of opportunity is open. First of all start a business in a small investment then grow it up. Risk came when there are many competitors in the market but what we have to do, try to give some extra facilities, a nice product and in the reasonable cost. This thing reduces the risk in doing business. FINANCIAL PLANS First check out the break even analysis. The cost which we spent is getting profitable. Then project the profit and loss on every product. It also deals with labour cost and cost on the product. Then project every data on the balance sheet. After that compare the ratios with the different year profits and get some idea that the firm in in loss or profit. COST AND PROFITABILITY Startup expenses S.no Contents Amount 1 Showroom on rent 30,000 2 Initial marketing advertising 50,000 3 Stationery 25,000 4 DSL installation service activation 4000 5 Office supplies, giftwrap,packaging 25,000 6 Furniture 50,000 7 Equipment 2,46,000 8 2 Delivery mens 12,000 + 4000(transportation) 9 2 Decorators Designers 20,000 10 Startup inventory (Flowers) 75,000 11 Freshning equipment Freshners 50,000 12 Cleanliness or sweeper 1000 13 Electricity charges 8000 Total Expenditure 6,00,000 Equipments includes: 2 line phone system 10,000 CRS Software 1,70,000 Laptop 30,000 Credit card software 16,000 1 Air conditioner 20,000 CAPITAL INVESTED Planned investment Bank loan 6,00,000 vikrant 1,50,000 Total planned investment 7,50,000 Total planned investment (A) = 7,50,000 Total expenditure (B) = 6,00,000 (A-B) Additional working capital = 1,50,000 YEAR 1 YEAR 2 YEAR 3 PLAN MONTH 1 2 3 CURRENT INTEREST RATE 10.00% 10.00% 10.00% LONG TERM INTEREST RATE 10.00% 10.00% 10.00% TAX RATE 25.42% 25.00% 25.42% OTHERS 0 0 0 Personnel plan YEAR 1 YEAR 2 YEAR 3 MANAGER 200000 250000 400000 EMPLOYEES 300000 325000 360000 TOTAL PEOPLE 5 6 6 TOTAL PAYROLL 500000 575000 760000 Profitability It depends upon contractual terms,by organizing events on special occasions. Providing flowers for decoration purposes in temples and other religious places. Especially in vrindavan. Revenue generated through sales on daily basis. Revenue generated on special occasions BIBLIOGRAPHY 1. http://www.powerhomebiz.com/vol50/florist.htm 2. http://www.bplans.com/florist_business_plan 3. http://www.entrepreneur.com/businessideas/159.html 4. http://www.powerhomebiz.com/guide/cases/christinetoby.htm 5. http://www.paloalto.com/sample_business_plans/florist_business_plan.cfm accessed on 15 Nov 2010

Essay --

Sex in Advertising Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful educational force not only in the United States. For example, the average American is exposed to over 1500 ads a day and will spend 1 1/2 years of his or her life watching TV commercials. Ads sell a great deal more than products. They sell values, images and concepts of success and worth, love, sexuality, popularity and normalcy. Although ads sometimes seem to be trivial, their cumulative effect may be serious. Moreover advertisements are, in my view, a product of cultural evolution. If we take the product as the individual, the customer (and sales) as the resource, advertisement is supposed to enhance the fitness of the product. In the course of time advertisements thus will "evolve" towards an optimal exploitation of the adapted mind. One if the the mes that are prone to exploitation are human mate-selection criteria. Basically, two advertisement strategies could be used to exploit men's and women's cognitive adaptations to mate-selection and the prototypic "triggering-signals" associated with this complex. The first strategy is sensory exploitation of the opposite sex. This means that advertisement would pair products for one sex with the stimulus of the other sex, thus exploiting the possible excitation the stimulus would evoke which then would be paired with the product. The second strategy could be called comparison with a normative self. In this case, the product for one sex is paired with same sex-stimuli that would be a perfect stimulus for the other sex, and the product is what makes the d... ...women are used in advertisement in order to exploit male perception. Indoctrination through identification is the main strategy. Thus, the use of sex in advertising is a two-edged sword. Although it is extremely powerful and effective when aimed at one gender, it often does so at the social expense of the other. Since humans live in a social world, consideration must be given to the feelings of the people in that world. If advertising uses the sex appeal, it must be carefully aimed and tastefully done. There is no sense in appealing to one sex by offending the other. Bibliography Morgan, Joan. When Chicken heads Come Home to Roost: My Life as a Hip-hop Feminist. New York: Simon and Schuster, 1999. 74. Cahn, S (1994) Coming on Strong. Cambridge MA: Harvard University Press. Pornography and Sexual Aggression edited by Neil M. Malamuth and Edward Donnerstein, 1984

Luhrmann version of Act 1 Scene 5 brings it to life Essay

Spielberg’s latest epic, Saving Private Ryan, has shocked audiences around the world with his brutally realistic, down-to-earth World War II invasion of Omaha beach. The film opens with the landing boats full of petrified, white-faced, conscripted soldiers, who struggle to cope with the pure terror imposed upon them from the enormity of the task they face. No sooner do you see a close up of their trembling faces and each person’s emotions and worries, the doors opened and the first wave of men were torn to shreds by German machine gun fire. Many men drowned as they were dragged under by their heavy equipment, and those who made it to the shore found themselves seriously outnumbered and out gunned. Specially-designed, frantic freehand camera-work creates the impression you are in the middle of the carnage, so Spielberg puts the audience on the beach with the Allies. Eventually the soldiers complete the takeover of the beach but as the scene draws to a close, the former hand-held camera is now far more panoramic, scanning the beach from a height, but regardless of the thousands of bodies strewn across it, you do not see one face showing war de-humanising all the real people involved in it, who have families back home, but also turning those real people into just numbers and cannon fodder. The scene ends with a close-up of a dead soldier’s pack which contains the words Pvt S. Ryan and the scene cuts. Throughout the entire scene there was a tremendous amount of clever sounds and moving music. For instance, in the panoramic opening scene the music is rather dark and solemn, with a lot of low strings and brass, especially horns. This sets the tone for the scene to unfold. In the first scene there is no music to emphasise actually being there, however there are numerous non-diegetic sounds added such as the underwater bullets piercing the struggling soldiers, the way when Captain Miller gets confused and deaf that the sound is blurred and returns to normal when he comes round but there is also diegetic sound when the explosions are going off as the film crew used hundreds of set explosions in the scene, the lapping of the waves and the monologue were all diegetic sounds. The next scene is a wonderfully made piece that is truly emotional and is a silent one. There is a woman in a crowded office with light shining through, a complete contrast to the dark, de-saturated war scene a moment before. The lady sees three telegrams from the same family and takes it to the senior staff. It is reassuring to see how these men-in-power have some humanity left, taking the case higher and higher until it found the commander-in-chief played by the talented Bryan Cranston who decides that the remaining sibling should be pulled out and sent back to the grieving mother. The point where the mother received the news was fantastically portrayed by Spielberg. It is set in the countryside with a traditional American home surrounded by golden fields yet in the corner of the sky it is dark grey and symbolises the bad news on its way. The car crawls up the small, winding, country lane viewed panoramically from in front of and behind the house. There was one shot that was astoundingly emotional, where Spielberg captured a close-up of the mother’s reaction while showing the car and effectively the news creeping closer, through using the reflection of the window. As she rushes to the door she is cleverly silhouetted out showing that it could be anyone receiving the news and that vast amounts of parents go through this. Also as part of the mise en scene, when she opens the door, she is blacked out and the car pulls up along the house then the officials climb out, the woman falls to her knees. However, throughout this whole dark shot, to the right is a coffee table with light streaming on to it, there is a photo of the four boys in their army uniform showing that they all went but also expanding the plot as you know that there were only three telegrams. All over the table there are flags and patriotic items, this tries to show that the people are behind the war, and that it is the ordinary people who have to stand up to the tyrant. Finally, Spielberg covers many aspects of war in his brilliant production and uses vast amounts of extremely intelligent shots and clever, emotional to portray the emotions and effects that the de-humanising war had on normal people such as Miller, the small town English teacher at home and on the front. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.